Facebook UK commercial director Stephen Haines promoted to global role while UK and pan-European director Christian Hernandez to leave.

www.marketingweek.co.uk/news/facebook-uk-reshuffles-leadership-team/4007011.article

Sport brand’s sustainability chief says brands must drive move away from ‘zombie consumerism’.

www.marketingweek.co.uk/news/puma-future-is-leasing-not-selling-products/4007009.article

Legendary comedian joins Ed Bryne in ads to convince shoppers Tesco Mobile is a serious proposition. 

www.marketingweek.co.uk/sectors/telecoms-and-it/tesco-drafts-in-ronnie-corbett-to-push-its-mobile-service/4007001.article

Technology

Knowing when research is needed and when it’s appropriate to go with a gut feeling is vital for brands.

www.marketingweek.co.uk/disciplines/market-research/using-research-and-intuition-is-a-balancing-act-for-brands/4006932.article

Campaign targets young men with pub prank that mimics a road accident by smashing a mannequin through a mirror.

www.marketingweek.co.uk/news/anti-drink-driving-campaign-targets-men-with-shock-tactics/4006943.article

Brand to revert to original taste after consumer backlash.

www.marketingweek.co.uk/news/flora-plots-ads-after-formulation-u-turn/4006980.article

Tourism board vows to continue with marketing activity as nationwide riots enter their second week.

www.marketingweek.co.uk/news/riots-will-not-have-a-lasting-impact-on-the-turkey-brand-says-tourism-chief/4006978.article

Social network to halve the number of ad formats it offers in a bid to better align with marketers’ business goals.

www.marketingweek.co.uk/news/facebook-streamlines-ad-options/4006956.article?

hervedespois

www.marketingweek.co.uk/news/complaints-against-charity-marketing-tactics-increase-9/4006972.article

NicolaWSales

www.marketingweek.co.uk/news/drinks-giants-shake-up-premixed-cocktail-market-with-premium-drive/4006969.article

Former Molson Coors MD Chris McDonough joins supermarket.

www.marketingweek.co.uk/news/asda-appoints-marketing-director-amid-restructure/4006848.article

Call comes as report finds 60% of customers unsatisfied with opt-out service.  

www.marketingweek.co.uk/news/which-demands-action-to-end-nuisance-marketing-calls-and-spam-texts/4006968.article

The film allows viewers to dictate the direction the story takes in a similar manner to ‘choose your own adventure’ children’s books.

www.marketingweek.co.uk/news/subaru-creates-epic-interactive-film/4006958.article

Corporate citizens: An effective corporate social responsibility policy will build a strong brand and customer trust, and can be used to motivate employees.

www.marketingweek.co.uk/trends/corporate-social-responsibility-power-to-the-people/4006810.article

Business says the move aims to “unambiguously” inform women worldwide not to drink when pregnant.

www.marketingweek.co.uk/news/pernod-ricard-takes-pregnancy-logo-scheme-global/4006967.article

World

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

www.marketingweek.co.uk/get-involved/the-marketing-week/4006964.article

Legal Services business clarifies comments made by marketing chief to Marketing Week after criticism from solicitors.

www.marketingweek.co.uk/news/co-op-moves-to-defuse-legal-services-marketing-row/4006959.article

Lifestyle changes and new products on offer at high street food outlets are changing the breakfast-eating habits of Brits.

www.marketingweek.co.uk/trends/rise-and-shine-its-breakfast-time/4006806.article

Outgoing marketing director Steve Sharp’s total remuneration package down to £1.4m.

www.marketingweek.co.uk/news/marks-and-spencer-marketing-chiefs-pay-package-drops-17/4006955.article

Social network to halve the number of ad formats it offers in a bid to better align with marketers’ business goals.

www.marketingweek.co.uk/news/facebook-streamlines-ad-options/4006956.article