Yahoo has announced a partnership with Twitter that will bring Tweets to the Yahoo homepage, The Wall Street Journal reported. "As users explore our nearly endless stream of content, we will seamlessly include relevant and personalized tweets alongs

www.adweek.com/news/technology/yahoo-adding-tweets-homepage-149639

Technology

IDEA: Attracted to each other but still seeing other people, online video content and commerce are the bumbling main characters in their own romantic comedy. They've flirted for years, and you know they'll get together eventually, but it's taking them for

www.adweek.com/news/advertising-branding/spot-buying-targets-story-144315

"We promise not to screw it up," said Yahoo CEO Marissa Mayer, posting on her brand-new Tumblr account this morning and effectively making official the $1.1 billion purchase of the growing social blogging site. Well, Ms. Mayer, twentysomething

www.adweek.com/news/technology/young-tumblr-marketers-have-strong-advice-yahoo-149678

Technology

If you can ship your pants skillfully and creatively, you have a good chance of working at Kmart's ad agency, Draftfcb. The agency said today that it has brought in a new intern in large part because of his pants-shipping abilities. Alf Zapata shipped his

www.adweek.com/adfreak/advertising-student-ships-his-pants-kmarts-agency-lands-internship-149683

"Every time you get drunk, you separate yourself from the things that matter most. Like your family." That's the voiceover in this weird anti-drinking ad from Spain, aimed at young adults. The girl in the ad is seen vomiting up what is apparentl

www.adweek.com/adfreak/girl-barfs-her-own-dad-baffling-anti-drinking-ad-spain-149681

IDEA: PETA's new ad manages an uncanny trick. It frames a harrowing problem, and at the same time literally embodies the solution. The problem is the use of chimpanzees and other apes in ads and movies.

www.adweek.com/news/advertising-branding/petas-incredibly-lifelike-cgi-ape-begs-you-never-use-real-ones-ads-again-1

Coca-Cola wants to help solve one of the thorniest political conflicts in the world. How? More Coca-Cola for everyone, of course.

www.adweek.com/news/advertising-branding/ad-day-coca-cola-149676

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www.adweek.com/adfreak/meet-san-diegos-worst-rapper-real-estate-agent-rafael-perez-149665

I love it when brands finally catch on to jokes the rest of us were making in fourth grade. This time it's Charmin, which treated fans at the Charlotte Motor Speedway's Sprint All-Star Race to an underwear-shaped billboard that said "Stop Skidmarks.&

www.adweek.com/adfreak/charmin-welcomes-fans-nascar-race-billboard-potty-humor-149663

Deep Focus today is announcing it's netted a pair of notable fish, landing Nespresso's U.S. social media account and hiring Atmosphere BBDO's Ron Lent as creative director for its Moment Studio.

www.adweek.com/news/technology/deep-focus-snares-nespresso-nabs-bbdo-creative-exec-149575

Technology

Is JCPenney stocking up on slacks with extra room in the crotch? I'm inclined to think so, judging from its ballsy move of releasing a feel-good commercial from Young & Rubicam thanking consumers for "coming back" to the troubled retailer ju

www.adweek.com/adfreak/jcpenney-says-thanks-coming-back-isnt-it-little-soon-victory-dance-149496

The best performance by a cat in a TV commercial this week goes to the fluffy mess in this new British spot for eyewear maker Specsavers. Not that the veterinarian here would know—he's not clear on what a cat is anymore. Specsavers, of course, has a long

www.adweek.com/adfreak/better-eyewear-means-fewer-dead-cats-says-amusing-specsavers-ad-149643

Now that the Tetris tiles of the 2013–14 TV schedule have dropped into place, a number of intriguing programming showdowns await. With 51 new scripted series slated to premiere in the coming season, the newcomers will be fighting for their lives against e

www.adweek.com/news/television/5-time-slot-showdowns-will-look-149651

On Monday, top executives at both NBC and Fox upfronts did something you don’t usually see in a network presentation. They admitted they weren’t happy with their product, either. “We had a challenging first quarter, as well as our share of midseason disap

www.adweek.com/news/television/cable-finally-getting-parity-broadcast-149624

Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter & Gamble now that G2, the agency’s retail unit, is merging with OgilvyAction to create

www.adweek.com/news/advertising-branding/shopper-marketing-going-mainstream-149630

Google closed deals with the three major record labels earlier this week and beat out competitor Apple by unveiling its subscription music streaming service, Google Play Music: All Access, at its I/O developers conference.

www.adweek.com/news/technology/google-beats-apple-launch-subscription-streaming-service-149546

Technology

Viral marketing can be a dirty business. Check out this fitness video from TheDailyHiit.com, purveyor of home-workout routines and equipment. Right around the :33 mark, you'll notice a surprise guest on the left who is engaged in a whole different kind of

www.adweek.com/adfreak/fitness-companys-video-goes-viral-thanks-dude-taking-dump-background-149559

Who Simon Helberg Age 32 Accomplishments Plays Howard Wolowitz on CBS’ The Big Bang Theory; voices Bian Zao on Nickelodeon’s Kung Fu Panda: Legends of Awesomeness Base Los Angeles What’s the first information you consume in the morning? The first informa

www.adweek.com/news/television/big-bang-star-simon-helberg-reads-einstein-149241

Just a few weeks after making the most awkward transmission-repair ad ever, Rhett & Link are back with another goofy local commercial—this one for the Ryan Lee Chiropractic Center in Los Angeles.

www.adweek.com/adfreak/creak-crack-crunch-local-chiropractors-goofy-ad-painful-watch-149571

Looking forward to the series finale of The Office tonight? Here's something else to look forward to.

www.adweek.com/adfreak/heres-real-and-real-silly-dunder-mifflin-ad-airing-tonight-series-finale-office-149573