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Nielsen Taps IBM's Watson for Measurement and Planning | Data-Driven Marketing - Advertising Age adage.com
Over the next several months Nielsen aims to apply IBM's Watson technology to improve ad effectiveness measurement and media planning.
A year ago, A.G. Lafley reflected on his time and success at Procter & Gamble Co. Watch the video interview.
GoodWorks Award highlights great work by companies using their platforms for greater social good while also moving their primary mission forward.
Mondelez International has shifted its global Halls brand creative business to Wieden & Kennedy, abruptly ending its relationship with JWT.
Google is likely to face an antitrust probe of its increasing dominance of online display advertising.
McDonald's CEO Don Thompson told critics from Corporate Accountability International at its shareholders meeting: "The way you describe is us not who we are."
Three winning research reports from American Academy of Advertising members focus on social media marketing and the hidden influences on creativity.
Networks and publishers are working to more accurately report how well they deliver ads in order to legitimize industry and increase mobile-marketing spend
Are These the 10 New TV Comedies Most Likely to Succeed? | Special Report: TV Upfront - Advertising Age adage.com
Are these the 10 new TV comedies most likely to succeed?
Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg | Digital - Advertising Age adage.com
Microsoft announces a new live action 'Halo' series produced by Steven Spielberg for the Xbox.